Roman Kirsch

Founder & CEO of Lesara

Archive for "General"

Amazon in geil - Fab on the cover of Business Punk

Happy to see that the Fab brand has not only become mainstream popular with consumers but also with media.

 

It's just the beginning :)

 

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Why Entrepreneurs Day in Tegernsee is a conference worth going to

Usually i am not a big fan of conferences – they take away time from productive things like building your business and getting things done.

Hence I was pleasantly surprised by the Entrepreneurs Days that Cornelius Boensch has been organizing over the past couple of years and that have evolved to the must-go-to place for entrepreneurs from all kinds of industries.

 

I really enjoyed the days due to non-obvious reasons:

  1. The people who go to conferences are usually lame – they come to sell you something o rare the kind of eager networkers that collect business cards. Quite the opposite at Tegernsee. Almost everyone I met has been exceptionally interesting.  And what made people interesting was not their successes but especially the willigness to talk about mistakes and failures, which is rare in those settings.
  2. The topics have been broad and surprising. Self- and employee coaching, keeping your inner balance, renewable energy projects in the Philippines, media invests in Colombia and sport athletes gone business men like Oliver Kahn do actually entertain just as much as the Oktoberfest atmosphere in the evening.
  3. Last but not least the location at Tegernsee is the perfect spot to switch off and completely focus on the people. Every one enjoys himself in the here and now.

So big congrats to the Mountain Team for making this happen and thanks for inviting me on the panel to talk about international roll-outs and how to scale companies in a short time span.

 

Looking forward to attending the conference for many years to come!

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Recap of 2012 and Wishes for 2013

A couple of days ago the German magazine gruenderszene.de published some New Year's Resolution of mine for 2013 and a general recap of 2012.

(here is the link for those who speak German: http://www.gruenderszene.de/allgemein/fab-neujahrs-resolution)

2012 has been an intense year for me personally, and for most of the people that have been involved with me both on a private and professional level. There are not just enough words to express how much we have accomplished at Fab, how impressed I have been by so many of our team members and how the internet world itself developed over the past months. 

Here are 3 observations of 2012.

1. PEOPLE I am extremely proud and humbled by all the great people that we hired - it's been amazing to see them grow and develop into leaders.

2. MACRO-SITUATION We all witnessed the preliminary culmination of the internet hype (be it justified or not) with the Facebook IPO. Although there have been some huge financing rounds afterwards, including the $105m of Fab, both VCs and start-ups have a harder time raising money and achieving valuations that seemed plausible just a couple of months ago. In particular the second financing round, the so called Series A, leaves many start-ups struggling globally.

3. EUROPEAN TECH Although there has been much hype about certain cities and Europe and plenty of conferences and get-togethers, only a few promising up&coming start-ups evolved in Europe in 2012 - and unfortunately even fewer that have been truly innovative. 

 

This leaves me with 3 wishes for 2013:

1. PEOPLE I plan to continue working together with people I trust, enjoy being around with and who have high moral standards. A shared framework of ethics and principles is essential. Life is short and i decided a while ago that it's definitely too short to work together with people that don't share the same framework. 

2. MACRO-SITUATION As interest rates, bonds and alternative investment tiers still struggle to generate returns I am fairly confident that there will be plenty of interest from institutional investors and their backers to support promising businesses, especially in the high-growth areas of mobile, SaaS, Big Data and Consumer Internet. I expect the Series A crunch to disappear and we might even be ready again for    some companies going public again, potentially also in Europe.

3. SUPPORT Last but not least, over the past months and years I have benefited from advice, mentorship and investments. Without the generous help of many experienced entrepreneurs and business angels we would have not succeeded in  following my passion and starting Casacanda. Over the past years my co-Founders Sascha, Christian and I learned plenty when it comes to Business Intelligence, Marketing, Mobile, Social Commerce, Internationalizing - and we decided that it's about time to give back and support young and promising entrepreneurs with exciting ideas.

 

 Wishing you all a great start into 2013 and may your ambitions be high and come true.

 

 

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What makes Fab so special

People keep asking me what I believe makes Fab.com so special, so authentic & unique and so successful over the last 12 months. 

The specialness and uniqueness of Fab may be very clear to people living in the US who have read plenty of coverage of us across all magazines and newspapers - however, Fab is still a relatively new phenomenon for many people in Europe, who just had their first encounter with our brand.

For those people I try to explain what makes this company so special and authentic. The 3 reasons given here are in no way the complete list of what makes Fab unique but the ones I personally feel are important to our company DNA.

1.) Fab is about speed: It's been an incredible growth story so far. Hence no wonder that people call Fab.com the fastest growing e-commerce startup in the world (see Forbes here). Over 1m members signed up with Fab in the first 5 months - a very impressive signal for the virality and the specialness of our product. Just as a comparison: Facebook had to wait 10 month for this milestone, Groupon 1 whole year and twitter even 2. And as Design is truly global, the growth in the European markets has been even quicker with 1m users across the continent in less than 4 months.

2.) Ambition and the vision of building a global design brand drives every single decision made at Fab. This is also the reason why Fab decided very early on to expand internationally, by acquiring us (Casacanda) or also Llustre in the UK (http://betashop.com/post/25433233713/fab-celebrates-its-1-year-anniversary-by-acquiring). As of now we are making people smile in 20 countries which is very impressive for a company that was just founded some 12 months ago. Remember: Companies like amazon waited for 4 years until starting to expand internationally. 

3.) Fab is all about building a global brand, Fab is all about everyday design. This is very rare for numbers-driven internet startups but building a compelling brand is the right thing to do. Building a brand like ours takes time & energy but in the long-run it pays off because it makes your suppliers & designers respect you the way you respect them, it makes your customers trust you and it makes your employees proud of the company they helped creating.

 

 

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Fab launching across Europe

Today is a big day for the Fab-team in New York, Pune and especially Berlin: Fab.com continues it's expansion and will be available in 13 more countries in addition to the 3 existing ones (US, Germany and Austria).

Here are some thoughts on why we decided to move so quick:

Our members want it 

In the last weeks we had tons of requests by people all over Europe to facilitate shipping to them - literally close to 100.000 people have signed up at Fab.com or Fab.de just to get inspiration and make discoveries, without any chance to buy the great designs we offer. Now at least we can cater to some of them! Our Facebook Europe page (https://www.facebook.com/FabEurope) launched just 6 days ago and counts already more than 5.000 members - Wow! This is because design is appreciated all over Europe and we are excited to make people smile in way more countries

Our suppliers want it

It makes us at Fab.com extremely happy and excited to be able to help so many designers and suppliers to finally reach a big crowd, many times in countries that they didn't even sell to. It's a great feeling to make them even more happy :)

We want it

It's Fab.

Design is a universal language. It's a lifestyle. Good design exists in every country and every region of the world. Our vision is to help people everywhere benefit from good design.

Fab in Europe

So what does that mean?

1. 1. As of today, people from the UK, France, Ireland, Spain, Netherlands, Belgium, Finland, Romania, Slovenia, Slovakia, Luxembourg, the Czech Republic and Estonia can now discover and buy everyday designs from Fab. Just go to Fab.de, create an account and we will ship it to you!

2. Sweden, Poland and Cyprus are following as soon as of next week

3. We will be making strategic investments in the coming weeks to spread Fab even further across Europe, in more languages and with even more local products.

 

Very proud of what the Fab-team has achieved in the past weeks and excited about the feedback of people around Europe!

I guess with worries about the Euro and other issues there is plenty of reason to make people smile a bit more often across Europe.

Smile - you're designed to!

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[...] pazarını gözüne kestirdi. Fab.com’un kurucu ortağı ve CEO’su Jason Goldeberg’ün  açılamasına göre Fab.com, 16 Avrupa ülkesinde daha satışa başlıyor. Fab.com, İngiltere, Fransa, [...]

Posted by Arsen on May 16, 2012

When will Italy come? Please do soon!!

Posted by effektive Ausbildung Lebensberatung on May 15, 2012

Can I simply just say what a comfort to find somebody that really understands what they are discussing on the web.
You certainly understand how to bring a problem to light and make it important.
More and more people really need to look at this and understand this side of the
story. I can't believe you aren't more popular given that you most certainly possess the gift.

[...] pazarını gözüne kestirdi. Fab.com’un kurucu ortağı ve CEO’su Jason Goldeberg’ün  açılamasına göre Fab.com, 16 Avrupa ülkesinde daha satışa [...]

[...] pazarını gözüne kestirdi. Fab.com’un kurucu ortağı ve CEO’su Jason Goldeberg’ün  açılamasına göre Fab.com, 16 Avrupa ülkesinde daha satışa [...]

[...] gözüne kestirdi. Fab.com’un kurucu ortağı ve CEO’su Jason Goldeberg’ün  açılamasına göre Fab.com, 16 Avrupa ülkesinde daha satışa [...]

[...] gözüne kestirdi. Fab.com’un kurucu ortağı ve CEO’su Jason Goldeberg’ün  açılamasına göre Fab.com, 16 Avrupa ülkesinde daha satışa [...]

[...] Slovakia, Luxembourg, Czech Republic and Estonia. Furthermore, Sweden, Poland and Cyprus will be added to the line-up as soon as next [...]

[...] Slovakia, Luxembourg, Czech Republic and Estonia. Furthermore, Sweden, Poland and Cyprus will be added to the line-up as soon as next [...]

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9 Comments