Roman Kirsch

Founder & CEO of Lesara

What makes Fab so special

People keep asking me what I believe makes Fab.com so special, so authentic & unique and so successful over the last 12 months. 

The specialness and uniqueness of Fab may be very clear to people living in the US who have read plenty of coverage of us across all magazines and newspapers - however, Fab is still a relatively new phenomenon for many people in Europe, who just had their first encounter with our brand.

For those people I try to explain what makes this company so special and authentic. The 3 reasons given here are in no way the complete list of what makes Fab unique but the ones I personally feel are important to our company DNA.

1.) Fab is about speed: It's been an incredible growth story so far. Hence no wonder that people call Fab.com the fastest growing e-commerce startup in the world (see Forbes here). Over 1m members signed up with Fab in the first 5 months - a very impressive signal for the virality and the specialness of our product. Just as a comparison: Facebook had to wait 10 month for this milestone, Groupon 1 whole year and twitter even 2. And as Design is truly global, the growth in the European markets has been even quicker with 1m users across the continent in less than 4 months.

2.) Ambition and the vision of building a global design brand drives every single decision made at Fab. This is also the reason why Fab decided very early on to expand internationally, by acquiring us (Casacanda) or also Llustre in the UK (http://betashop.com/post/25433233713/fab-celebrates-its-1-year-anniversary-by-acquiring). As of now we are making people smile in 20 countries which is very impressive for a company that was just founded some 12 months ago. Remember: Companies like amazon waited for 4 years until starting to expand internationally. 

3.) Fab is all about building a global brand, Fab is all about everyday design. This is very rare for numbers-driven internet startups but building a compelling brand is the right thing to do. Building a brand like ours takes time & energy but in the long-run it pays off because it makes your suppliers & designers respect you the way you respect them, it makes your customers trust you and it makes your employees proud of the company they helped creating.

 

 

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Fab launching across Europe

Today is a big day for the Fab-team in New York, Pune and especially Berlin: Fab.com continues it's expansion and will be available in 13 more countries in addition to the 3 existing ones (US, Germany and Austria).

Here are some thoughts on why we decided to move so quick:

Our members want it 

In the last weeks we had tons of requests by people all over Europe to facilitate shipping to them - literally close to 100.000 people have signed up at Fab.com or Fab.de just to get inspiration and make discoveries, without any chance to buy the great designs we offer. Now at least we can cater to some of them! Our Facebook Europe page (https://www.facebook.com/FabEurope) launched just 6 days ago and counts already more than 5.000 members - Wow! This is because design is appreciated all over Europe and we are excited to make people smile in way more countries

Our suppliers want it

It makes us at Fab.com extremely happy and excited to be able to help so many designers and suppliers to finally reach a big crowd, many times in countries that they didn't even sell to. It's a great feeling to make them even more happy :)

We want it

It's Fab.

Design is a universal language. It's a lifestyle. Good design exists in every country and every region of the world. Our vision is to help people everywhere benefit from good design.

Fab in Europe

So what does that mean?

1. 1. As of today, people from the UK, France, Ireland, Spain, Netherlands, Belgium, Finland, Romania, Slovenia, Slovakia, Luxembourg, the Czech Republic and Estonia can now discover and buy everyday designs from Fab. Just go to Fab.de, create an account and we will ship it to you!

2. Sweden, Poland and Cyprus are following as soon as of next week

3. We will be making strategic investments in the coming weeks to spread Fab even further across Europe, in more languages and with even more local products.

 

Very proud of what the Fab-team has achieved in the past weeks and excited about the feedback of people around Europe!

I guess with worries about the Euro and other issues there is plenty of reason to make people smile a bit more often across Europe.

Smile - you're designed to!

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[...] pazarını gözüne kestirdi. Fab.com’un kurucu ortağı ve CEO’su Jason Goldeberg’ün  açılamasına göre Fab.com, 16 Avrupa ülkesinde daha satışa başlıyor. Fab.com, İngiltere, Fransa, [...]

Posted by Arsen on May 16, 2012

When will Italy come? Please do soon!!

Posted by effektive Ausbildung Lebensberatung on May 15, 2012

Can I simply just say what a comfort to find somebody that really understands what they are discussing on the web.
You certainly understand how to bring a problem to light and make it important.
More and more people really need to look at this and understand this side of the
story. I can't believe you aren't more popular given that you most certainly possess the gift.

[...] pazarını gözüne kestirdi. Fab.com’un kurucu ortağı ve CEO’su Jason Goldeberg’ün  açılamasına göre Fab.com, 16 Avrupa ülkesinde daha satışa [...]

[...] pazarını gözüne kestirdi. Fab.com’un kurucu ortağı ve CEO’su Jason Goldeberg’ün  açılamasına göre Fab.com, 16 Avrupa ülkesinde daha satışa [...]

[...] gözüne kestirdi. Fab.com’un kurucu ortağı ve CEO’su Jason Goldeberg’ün  açılamasına göre Fab.com, 16 Avrupa ülkesinde daha satışa [...]

[...] gözüne kestirdi. Fab.com’un kurucu ortağı ve CEO’su Jason Goldeberg’ün  açılamasına göre Fab.com, 16 Avrupa ülkesinde daha satışa [...]

[...] Slovakia, Luxembourg, Czech Republic and Estonia. Furthermore, Sweden, Poland and Cyprus will be added to the line-up as soon as next [...]

[...] Slovakia, Luxembourg, Czech Republic and Estonia. Furthermore, Sweden, Poland and Cyprus will be added to the line-up as soon as next [...]

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Selected impressions of Fab.de - Launch

February has been an intense month for everyone involved in Casacanda & Fab. 

Seeing our members, revenues and number of employees grow so quickly has been fascinating; but also involved hard work in order to keep the user experience and customer service we are promising. 

Calculate in the difficulties of discussing and actually starting the partnership with Fab.com and you will surely appreciate what every single team member in the organization achieved: Our way of appreciating this was to schedule a huge night out, to celebrate

1. The success and achievements of Casacanda in less than 6 months: >250.000 members and weekly growth rates of >30%

2. The relaunch as Fab.de and partnership with the fastest growing ecommerce company in the world.

Sending out the invitations the night before, we were more than impressed by the turnout of slightly more than 500 people.

 

Great night, great spirit, and most importantly, great smiles - you're designed to.

 

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A new Blog in the making

Half a year ago I founded Casacanda together with Christian Tiessen and Sascha Weiler and since then we are on the hunt for individual design for everyone. Sascha was responsible for the IT- and customer relation process, Christian searched whole Europe to find stylish design products that make the people smile and meanwhile I lead the operational, marketing, strategic & financial side business. Half a year we put heart and soul in our project and now I think it’s time to share some overall and personal learnings. This is what this blog is all about, so if you are interested in successful internet business, you shouldn’t miss a single post.

In short time, Casacanda made it to one of the fastest growing Internet Companies in Europe of all time. Today we already have more than 250.000 Members, recently doubling the amount on a monthly basis, and more than 50 staff members in Germany and Europe. Remember: we started 6 months ago. You might ask how we create this little wonder. The answer leads me to the first and perhaps important learning I want to share:

It seems so simple, but if you want to build a successful company, there is no way around a couple (5!) of simple rules. 

1. Get the right team. A-people attract other A-people. So never forget that principle, even when it's tempting or you need to hire a lot quickly. No compromises, never.

2. Do something you enjoy. Working can be a pain, especially 16 hours in a row. For years. So rather do something what you don't consider as work but as fun. 

3. Have a mission. No business/KPI/powerpoint bullet goals. Something that is rather empowering and has an impact on people. For example we focus 100% on design & anything that distracts us from becoming the best company in the world for design we should not waste time for.

4. Be fair, honest & transparent. Only the right attitude will guarantee success in the long run.

5. Just do it! Execute. That especially involves mistakes. Make them, risk something and you will accomplish.

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Posted by Billy Ryle on March 6, 2012

I have been examinating out some of your posts and i can state pretty good stuff. I will make sure to bookmark your site.

Posted by Kelly Jenness on March 5, 2012

Great website! I am loving it!! Will come back again. I am taking your feeds also

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